Guidy for Institutions — The new standard for cultural enhancement

The challenge governing heritage as a system

Today cultural heritage is often spread across tools, initiatives and territorial levels that are not always coordinated.

This makes it difficult to:

Fragmented information

Content and information are often spread across different tools, initiatives and media, making it hard to build a clear experience and keep updates consistent over time.

Uneven accessibility

Linguistic, technological and informational differences limit accessibility, orientation and understanding of the cultural experience across different territorial contexts.

Disconnected experiences

Places, events and cultural routes are often perceived as separate initiatives, without a common structure that makes them legible as a system.

Growing management complexity

Managing heritage requires continuous coordination across content, accessibility, communication and experience, increasing operational pressure and coordination difficulty.

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Guidy

The digital assistant for cultural enhancement

Guidy introduces a shared structure that allows cultural heritage to be organised coherently, maintaining continuity across places, content, events and territories and enhancing local identities within a legible, updatable and active ecosystem.

Multi-level management

A structure that allows content, roles and updates to be organised in a coordinated way, maintaining traceability, control and consistency of information over time.

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Access and orientation

Maps, contextual tools and access points distributed across the territory that accompany the experience, easing orientation, discovery and content accessibility.

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Personalised assistance

Intelligent support based on verified and organised content, designed to ease access, understanding and exploration in a contextual way.

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Between physical and digital

A network of access points distributed across the territory that connects places, content and experience through interactive signage and digital visit aids.

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Monitoring and evaluation

Tools to understand usage, accessibility and the development of activities over time, supporting governance, coordination and impact evaluation.

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The transformation of the experience

When heritage is organised as a system, the way it is experienced, understood and explored changes.

With Guidy every experience becomes integrated, contextual and customisable.

From the single place

to the territorial system

Visitors no longer encounter isolated content, but an ecosystem of places, routes and events connected to one another.

From searching

to immediate access

Information, insights, events and visit tools become accessible from a single access point, clearly and contextually.

From the visit

to the integrated experience

Maps, smart aids and orientation tools turn the visit into a dynamic path built around interests, time and context.

From fragmentation

to cultural continuity

Museums, archives, territories, events and widespread heritage become part of a common structure, legible and coordinated over time.

From the physical place

to extended access

Digital content, distributed access points and hybrid modes let heritage extend beyond the physical place, keeping a relationship between experience and exploration.

From the initiative

to the evolving system

Every piece of content, event or route helps feed a living cultural infrastructure, updatable and able to grow over time.

Activating Guidy

System activation happens through a progressive path defined together with the institution, built on the relevant cultural, territorial or institutional context.

A gradual approach that allows content to be organised, the experience to be activated and the system to be developed over time.

Activation request
Definition of context, objectives and operational scope.
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Content organisation
Structuring of information, routes and access levels.
System activation
Going live with the project and making content accessible.
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Territorial extension
Installation of physical aids and distributed access points.
Experience evolution
Progressive activation of advanced enhancement levels.
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Levels of enhancement

Guidy introduces a progressive model that lets institutions evolve accessibility, experience and heritage enhancement over time, starting from a shared standard while keeping a common, governable structure.

Each level expands the system's possibilities without interrupting continuity, control and content identity.

Cultural information standard

Organisation and accessibility of content.

Experience and storytelling

Routes, media content, audio and visit support.

Extended access and advanced enjoyment

Augmented reality experiences, distributed access and gamification.

The standard of cultural enhancement

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Organise heritage

Connect territories and contexts

Relate places, content and events

Make the experience more accessible, continuous and legible

Join the network of cities and public institutions that are already changing the way in which the cultural heritage is experienced.

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